Currently, small and medium-sized businesses face a new hurdle: a 30% surcharge for users who promote posts from the Facebook and Instagram apps on iOS devices. This digital tax, exclusive to Apple, can significantly impact your advertising budget. However, I'm going to share a solution to avoid these costs and optimize your advertising investment.
Meta Platforms recently announced that Apple will begin charging an additional fee for advertising spends through its apps on iOS devices. This upfront surcharge affects the "boost-post" feature, a common method used to increase the reach of a post or profile on social media platforms.
To counter this new fee, Meta has proposed an ingenious alternative: advertisers can now use Facebook and Instagram directly from their desktop computers or any mobile device, accessing all the features available in the iOS apps without paying any additional charges to Apple.
It will always be better to run advertising campaigns from the Ads Manager
Understanding and using Ads Manager is now more crucial than ever. Using Ads Manager offers a significant competitive advantage compared to the limited "boost-post" option. With Ads Manager, you can enjoy more granular audience targeting, budget optimization options, and in-depth campaign performance analysis. This level of control and customization is essential for maximizing the return on investment (ROI) of your marketing efforts.
Although Ads Manager is a powerful tool, its complexity can be overwhelming, which is precisely why millions of small businesses use the "boost-post" button. This is where the experience of a digital advertising professional can make all the difference.
Delegating the management of your Meta Ads campaigns to an expert not only saves you time, but also ensures that every penny of your advertising budget is well spent.
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Not ready to delegate? Learn to manage your campaigns from Ads Manager in my pre-recorded course, Learn FB & IG Ads, for only $37 by clicking here.