The terms and conditions of the Meta Ads “self-service” service will change effective January 3, 2023, and these are the most important points.
Your ads are seen by people outside your target audience.
Meta is increasingly moving away from the legal problems that detailed targeting has brought it, from the elimination of thousands of interests, the imposition of expanded targeting in conversion ads and the most recent Advantage+ Shopping Campaign where you basically give total control of your conversion ads to Meta's Artificial Intelligence or Machine Learning system.
“We do our best to show them to the audience you specified or achieve the result you selected, although we cannot guarantee that this will be the case on all occasions.”
Meta does not guarantee results on any of its Ads platforms.
We do not guarantee the reach or performance your ads will get, such as the number of people who will see them or the number of clicks they will receive.
Disabling ads may not be immediate
If you decide to deactivate an ad, it may take up to 24 hours and you will be responsible for the advertising costs.
They are not responsible for “bot” accounts.
When the infamous "bot" accounts interact with our advertising, it costs us. Meta hasn't been able to proactively address this situation.
“We cannot control how the clicks your ads receive are generated. We have systems in place that attempt to detect and filter certain click-related activity, but we are not responsible for fraudulent clicks, technical problems, or any other invalid click-related activity that may affect the cost of serving ads.”
They may reject your ad, even if they don't have an apparent reason.
And they're experts at this. When you reject the ad, they can agree with you, and you can edit the ad, send it for review, or delete it.
“We may reject or withdraw any advertisement for any reason.”
Changes and improvements to the Platform may affect the performance of your campaigns. (This has happened in the last two years since the Applecalypse.)
“You understand that we occasionally conduct tests on our Self-Service Ad Interfaces and related systems, which may affect your use of them and your experience there, including campaign performance. You acknowledge and agree that we may conduct tests as notified in these Terms, including, but not limited to, evaluating formats, relevance, pricing, reporting, targeting, and delivery.”
They decide when, where, and how to show your ads.
When you don't manually select ad placements, the system decides where and how to show your ads. Due to high competition, Facebook will recommend, by default, showing your ad in all placements. This means your ads won't necessarily appear in the News Feed; they'll show them in cheaper placements, such as the less effective Audience Network . It's recommended that you manually choose placements to ensure your ads appear where people are most likely to see them.
“We will determine the size, location, and placement of your ads.”
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