The marketing lifecycle is a proven framework for growth, created by Keap, after working with thousands of small businesses.
This cycle helps you assess where you are today so you can:
1) Identify areas of opportunity, 2) Identify gaps within your customer lifecycle, and 3) Prioritize the next best steps to take.
Lifecycle marketing consists of 3 key systems and 9 phases:
Key System 1: Prospect Collection
Identify your target audience: Clearly define your target customer so you understand who they are, what their frustrations are, and where they go to find answers.
Attract: When you understand the problems and motivations of your target customer, you can launch attraction tools such as high-value content that addresses their biggest pain points and aspirations.
Capture: Now is the time to carefully create bulletproof lead capture methods so you can collect contact information in one central location for follow-up.
Key System 2: Convert Customers
Build trust: This is where you educate your customers. It's up to you to guide them properly so they see you as someone they can trust. Do it well, and you can create a monopoly in their minds so they only think of you when it's time to buy.
Offer: Clarify the most critical steps in your sales process and ensure it aligns with your customers' needs. As leads become more involved, present offers that naturally guide them to the next step.
Closing: Optimize a simple process for customers to buy from your company by implementing tactics that align with their sales cycle.
Key System 3: Create Fans
Delivery: Make sure you have systematized the delivery so that your customers consistently receive everything you sold them.
Impress: Create intentional plans to go the extra mile for each client, consistently. Leave a lasting impression that keeps them coming back for more.
Multiply: Guarantee repeat business, positive reviews and customer referrals by intentionally planning them into your customer journey.
A system like Keap will do all that for you.
Keap is one of the most complete and prestigious CRM systems on the market, designed specifically for small businesses.
It does not require a contract and includes access to Keap's only Spanish-language support and mentoring group completely free for three months.
Want to know more about Keap? Click here.